Enthuons Technologies Pvt Ltd

In the digital era, where every click, view, and interaction online can be quantified, Google Analytics emerges as a beacon for businesses aiming to navigate the vast seas of the internet effectively. This powerful tool, when wielded with expertise, can significantly amplify your Search Engine Optimization (SEO) efforts, propelling your website to the top of search results and driving organic traffic like never before. Let's dive into how Google Analytics can transform your SEO strategy, guiding you through the labyrinth of data towards achieving unmatched online visibility. The Synergy Between Google Analytics and SEO At its core, SEO is about understanding and aligning with the algorithms that search engines use to rank content. Google Analytics plays a pivotal role in this process by providing insights into how users interact with your website, which keywords bring in traffic, and what content resonates most with your audience. By analyzing this data, you can refine your SEO st...

In this blog, we’ll talk about a common challenge in Looker Studio and how to solve it. Sometimes, in Looker Studio, you might find the need to merge multiple dimensions of a table into a single dimension. Think of it as combining different columns of a table into one cohesive table in Looker Studio.   Let’s take a look at the table below. It has four columns or dimensions: item category 2, item category 3, item category 4, and item category 5. While each dimension has the same data type, they contain a mix of different and similar values.       Now, the goal is to merge all these dimensions into a single column without any repetition. It’s a common requirement, and we can easily achieve this using simple steps with the help of Google Sheets. As we address this significant challenge, we’ll gain valuable insights that are in high demand when working with Looker Studio. Here’s what we’ll learn: 1. How to connect GA4 with Google Sheets. 2. How to combine multiple dimens...

In this blog, we will try to understand how to create a GA4 account and how to configure GA4 in GTM. Let’s understand in a nutshell, what is Google Analytics and how it works!  Google Analytics is a platform that gathers information from your websites and apps. It then generates reports to help you understand how your business is doing.  The initial step involves creating a GA4 account. Let’s get started with that! Note: Make sure you already have a Gmail account. Your GTM and GA4 accounts should be set up using the same Gmail ID for a smooth experience. If you have already established your GTM account, well done. However, if you haven’t done so yet, I’ve prepared a comprehensive step-by-step guide. Please review it by following the link provided below: Unlocking Website Insights: A Simple Guide to Setting Up Your GTM Account and Installing the Script Step 1:   Simply click on the “ Get Started ” link to open the GA4 page. Once there, click on the  Get started today ...